Dayanidhi
Alagiri
and
his
US
based
brother-in-law
Vivek
Rathinavel,
a
software
engineer
are
on
a
roll.
Their
banner
Cloud
Nine
had
a
hat
trick
of
hits
in
marketing
Tamil
films-
Vaaranam
Aayiram,
Tamil
Padam
and
now
Paiya.
As
per
a
press
statement
issued
by
Cloud
Nine's
PR
Nikil,
“They
both
have
a
mutual
understanding
with
good
marketing
strategies
supported
by
a
good
strategic
and
an
analytical
team." Their
success
is
their
capacity
to
identify
a
good
project
and
aggressively
market
it.
Their
future
projects
include
Ajith"s
50th
film
with
Gautham
Menon,
Vetrimaran's
next
project
with
Karthi.
Cloud
Nine
is
also
producing
a
film
with
newcomers
Thoonga
Nagaram.