Dayanidhi Alagiri and his US based brother-in-law Vivek Rathinavel, a software engineer are on a roll. Their banner Cloud Nine had a hat trick of hits in marketing Tamil films- Vaaranam Aayiram, Tamil Padam and now Paiya.
As per a press statement issued by Cloud Nine's PR Nikil, “They both have a mutual understanding with good marketing strategies supported by a good strategic and an analytical team." Their success is their capacity to identify a good project and aggressively market it.
Their future projects include Ajith"s 50th film with Gautham Menon, Vetrimaran's next project with Karthi. Cloud Nine is also producing a film with newcomers Thoonga Nagaram.