Dayanidhi Alagiri and his US based brother-in-law Vivek Rathinavel,
a software engineer are on a roll. Their banner Cloud Nine had a
hat trick of hits in marketing Tamil films- Vaaranam Aayiram, Tamil
Padam and now Paiya.
As per a press statement issued by Cloud Nine's PR Nikil, “They
both have a mutual understanding with good marketing strategies
supported by a good strategic and an analytical team." Their
success is their capacity to identify a good project and
aggressively market it.
Their future projects include Ajith"s 50th film with Gautham
Menon, Vetrimaran's next project with Karthi. Cloud Nine is also
producing a film with newcomers Thoonga Nagaram.