The US rights was acquired by FICUS Movies, a U.S. based production house. It has bagged the rights of both Tamil and Telugu version for a whooping amount of Rs.35 Crores. However, Venus has acquired the Hindi rights and it will release the Hindi version of the film in US.
Meanwhile, the entire team of Sun Network is vigorously promoting the film by featuring cover stories in all its print network and teasers in satellite channels. The producers have also set up a special team to be vigilant over curbing down the piracy.
Superstar Rajinikanth starrer Endhiran's ticket booking was started soon after Sun Pictures announced the release date of the film. According to reports, tickets for all the three versions were sold out within hours after bookings were opened.