An expert from the industry has revealed in a statement to the media that as many as 63 films out of the 150 released this year have failed to cross the 25lakhs mark in total earning from theaters, a fact which requires a lot of attention because in spite of the loss of money that producers and distributors have seen this year, the actors of Kollywood have refused to compromise with their fees from each film. This is an established fact in Kollywood that the flops in an actor"s career increases, but his fees do not decrease!
However, a good development noticed in Kollywood this year is the growing popularity of films, which are good in content, rather than only superstar driven. A good example of this fact is the Mani Ratnam film Raavanan, which though boasted of good actors, failed to strike gold at the box office. Hope the year 2011 too sees more content-driven films being produced from Kollywood.