According to the industry sources, the rights were sold for a whopping Rs 5 crore. Earlier, there was a big competition among all Tamil channels to buy Raavanan, after seen the wide publicity. But the big price fixed by its producers kept them out of the race in the initial stage.
But finally Raj TV get the rights of Raavanan for this heavy price. It is second highest price paid for a Tamil film after Rajinikanth"s Sivaji. For Raj TV which is having a limited viewers in the state, would become a boon to increase the TRPs.
Remember, Raj TV has already entered in film production, but failed to achieve anything in the trade. Now it trying their luck with Raavanan.