Most
wanted
actress
Shreya
Saran,
who
has
been
hogging
the
lime
light
in
South
India,
has
now
grabbed
the
attention
of
business
school,
Indian
Institute
of
Management-
Ahmedabad
(IIM-A).On
February
12
she
became
the
first
Indian
actress
to
deliver
a
lecturer
at
IIM-A
and
she
is
the
third
actor
after
Shahrukh
Khan
and
Aamir
Khan
for
the
same.
Shreya
Saran
gave
a
lecture
to
second
year
students
of
contemporary
film
industry
(CFI),
which
is
an
elective
course
for
PG
programme
at
IIM-A
and
the
topic
was
on
Marketing
and
Branding
of
a
Film.
She
said
“The
Indian
media
and
entertainment
industry
is
the
fastest
growing
sector
at
present,
so
considering
this
IIM
Ahmedabad
had
started
a
new
program
CFI
–
Contemporary
Film
Industry
–
A
Business
Perspective.
I
was
there
to
give
a
lecture
to
2nd
year
students
of
CFI
and
did
a
lot
of
research
for
the
lecture
for
nearly
five
days."
Shreya
impressed
the
students
with
her
lecture
and
answered
all
the
queries
with
spontaneity
and
humour.
She
also
described
how
the
business
of
films
runs
in
Kollywood
and
Tollywood.
Story first published: Tuesday, February 16, 2010, 15:25 [IST]