The 11th International Indian Film Academy (IIFA) Awards 2010 in Sri Lanka has lost its zest at the very outset though the island country has rolled the red carpet for the event. The Tamil film fraternity and many Bollywood actors stayed away from the festival following the Tamilians protesting against the choice of venue.
All the Tamil film personalities including big names like Rajinikanth, Kamal Hassan, Ajit, Surya, Vikram and others have decided not to attend the function. Mani Ratnam even pulled back the screening of Raavanan (Raavan in Hindi) at the festival. Even big Bollywood actors like Amitabh Bachchan, the brand ambassador of IIFA, Shahrukh Khan, Abhishek Bachchan, Arjun Rampal, Aishwarya Bachchan and others are not attending it.
It may be recalled that the South Indian Film Chamber of Commerce (SIFCC) had earlier threatened to boycott all the actors who attend the IIFA awards which kicked off yesterday at Colombo, Sri Lanka. Tamilians alleged that holding the event in Sri Lanka, after all the atrocities meted out to the Tamilians in the country, would give out the message that the island country has returned to normalcy.