The Tamil Film Industry is looking forward to the year"s biggest
release, Mani Ratnam"s Raavanan. Not only the viewers, but
the entire trade is also waiting to see the prospects of this film
starring Vikram, Aishwarya Rai and Prithviraj Sukumaran in lead
Reliance Big pictures, one of the distributors of Raavanan,
expects to earn Rs 35 Crore from the Tamil version of the film.
But, no buyer could afford this rate yet.
Dayanidhi Alagiri"s 'Cloud Nine Movies" and Udhayanidhi Stalin"s
'Red Giant Pictures" have bid Rs 25 Crore for the Tamil version of
Raavanan. This amount is for the television and DVD rights and for
the Indian theaters but Big Pictures has stuck to their original
According to the producers of the film, Vikram and Mani Ratnam
should obtain Rs 30 Crore only for the theaters in Tamil Nadu,
Kerala and Karnataka. Even though the filmmaker"s previous release
in Tamil Ayudha Ezhuthu, failed commercially, the trade
prediction for Raavanan is more optimistic.
With only a few days remaining for the marketing of
Raavanan, Reliance Big Pictures and Madras Talkies are
trying their best, as the film"s commercial success will depend
heavily on the Tamil version.