The Thevar community has urged the makers of the film to change the title claiming that it is the name of their late leader Pasumpon Muthuramalinga Thevar. They added that it is an insult to their leader. Hence, they demand for the change of the title. The community has been backed by the Shiva Sena. It has requested the state government to intervene and resolve the issue.
Earlier, Deiva Thirumagan was reportedly titled Deiva Magan, the name of Sivaji Ganeshan's yesteryear blockbuster. But it was dropped after the Sivaji Productions claimed that it registered the title for the launchpad film of legendary actor's grandson. Later, it was also rumoured that it was christened as Pitha. Finally, after considering a few, the movie bosses gave green signal for Deiva Thirumagan.
However, the audio of Deiva Thirumagan was launched recently. The movie is said to be hitting the screens on May 14, 2011. It features Vikram, Anushka Shetty and Amala Paul in the lead roles.