'Kolaveri Di' means murderous rage and now it is popular even in other parts of the country. Thanks to the peppy song 'Why this kolaveri di?' from upcoming Tamil flick 3. The song is a rage among millions of students and youngsters, especially in social networking sites like Facebook and Twitter and video sharing site of YouTube.
'Yen indha kolaveri? (why this kolaveri)' can be heard in college campuses and other places where youngsters hang around in Tamil Nadu. It is actually used to put off a cranky person in a group. The slang has been used by the makers of '3' to depict the anguish of a person who has just tasted rejection from the hands of a girl whom he liked.