Recently, KV Anand"s Ko had a similar music release function, as the playback singers and actors of Ko rocked on the dais. The special invitees were enthralled watching the power-packed performance of playback singers while Karthika and Piaa Bajpai happened to be center of attraction with their dances.
Ko is produced by RS Infotainment and is directed by cinematographer-turned-filmmaker KV Anand, whose previous movies Kana Kanden and Ayan were blockbusters. Touted to be a political-thriller, the film revolves around a photo journalist played by Jeeva locking horns with a politician Prakash Raj while revealing his true colors.
Yesteryear actress Radha"s daughter Karthika and Piyaa of Goa fame star opposite him in female lead roles while Ajmal plays another lead character in this movie.
Tamil film industry seems to be going through changing phase as the producers are finding new ways to promote their movies. It all started with Gautham Menon"s Vinnaithaandi Varuvaayaa that had a grandeur music launch in London followed by Chennai with just performances and not long speeches by special celebrities.