KV
Anand's
Ko
is
all
set
to
hit
the
screens
this
Friday.
The
makers
of
the
film
have
planned
to
release
the
movie
in
a
big
way
like
Endhiran
and
Vinnaithandi
Varuvaya
by
releasing
in
the
Hindi
heartland.
Reports
say
that
Ko
will
hit
the
screens
in
the
multiplexes
in
metro
cities
like
Delhi,
Mumbai.
Chandigarh,
Lucknow,
Vadodara
etc.
The
makers
of
the
film
have
decided
to
release
the
film
with
English
subtitles
to
attract
the
non-Tamil
audience.
But
it
will
be
only
screened
in
multiplexes.
Traders
say
that
Gautham
Menon's
Vinnaithandi
Varuvaya
created
the
trend
of
releasing
in
the
Hindi
heartland
with
English
subtitles.
It
was
followed
by
Rajinikanth
and
Aishwarya
Rai
Bachchan
starrer
Endhiran
–
The
Robot.
Both
the
movies
were
well-received
by
the
Hindi
audience.
Considering
this,
Ko
makers
are
releasing
the
movie
with
subtitles
in
the
Hindi-speaking
states.