KV Anand's Ko is all set to hit the screens this Friday. The makers of the film have planned to release the movie in a big way like Endhiran and Vinnaithandi Varuvaya by releasing in the Hindi heartland.
Reports say that Ko will hit the screens in the multiplexes in metro cities like Delhi, Mumbai. Chandigarh, Lucknow, Vadodara etc. The makers of the film have decided to release the film with English subtitles to attract the non-Tamil audience. But it will be only screened in multiplexes.
Traders say that Gautham Menon's Vinnaithandi Varuvaya created the trend of releasing in the Hindi heartland with English subtitles. It was followed by Rajinikanth and Aishwarya Rai Bachchan starrer Endhiran – The Robot. Both the movies were well-received by the Hindi audience. Considering this, Ko makers are releasing the movie with subtitles in the Hindi-speaking states.