Surya's fan following is increasing with his every film. Especially in Kerala, the actor has become very popular in the last few years, as his movies like Ayan, Ghajini, Vaaranam Aayiram have done good business in the God's own country. As a result, the theatrical rights of his forthcoming film 7aam Arivu have been sold for a record price.
Sources close to the production have claimed that the makers of the film have sealed the deal recently. They have sold the theatrical rights of 7aam Arivu to Divya Pictures for whopping Rs 2.50 crores. It is the highest ever paid price for Surya's film. The Tamil movie will hit the screens in 100 theatres in Kerala alone.
Earlier, Surya's Singham was sold for Rs 75 lakhs and the movie went on to collect close to Rs 2 crores. Considering this, the makers of 7aam Arivu hiked the price this time, as Surya's movies have been doing well in Kerala.
7aam Arivu directed by AR Murugadoss is produced by Udhayanidhi Stalin. The movie stars Surya, Shruti Hassan and Hollywood actor Johnny Tri Nguyen.