In their first step to protest the theatre owners' decision to sideline Velayudham, the fans staged a protest against Chennai"s Devi Cineplex's decision to allot smaller screens for Vijay's movie. A group of 100 members assembled at the theatre premises and shouted slogans against the management.
Devi Cineplex has four screens. Among those, Devi and Devi Paradise, which are big and well-equipped with latest technologies, have been allotted to 7aam Arivu. Whereas the remaining two screens - Devi Kala and Devi Bala – that are considered to be the smaller screens, have been left for Velayudham, protesters allege.
Vijay, Genelia D'Souza and Hansika Motwani starrer Velayudham is releasing in 38 screens in Chennai. Whereas, Surya and Shruti Hassan's movie 7aam Arivu is hitting the theatres in 59 screens.