Traders say that Deiva Thirumagal started-off slow on the release day but picked up during the weekend. Reports claim that it collected close to Rs. 4.5 crore in first three days. Sources say that the Telugu version is also doing good business at the Box Office after Vikram actively promoted the movie in Hyderabad.
Deiva Thirumagal has been well-received by the critics and the family audience and word of mouth is driving the audience to the theatres. Meanwhile, Vikram, Anushka Shetty along with baby Sara and director AL Vijay are rigorously promoting the movie in Tamil Nadu to reach the mass audience.
The movie features Vikram, Anushka Shetty, baby Sara, and Amala Paul in the lead roles.
It has been a week since Vikram's Deiva Thirumagal hit the screens and the movie has done wonders at the Box Office. AL Vijay directorial film has grossed close to Rs.8.5 crore in 240 plus screens in Tamil Nadu.