Billa 2 earns Rs 40 cr before release

We have reported yesterday that the much-awaited Tamil movie Billa 2 earned Rs 26.5 crore through Tamil Nadu distribution rights. Now, the latest to hear about the movie is that it has earned more than Rs 40 crores, which by any yardstick is a record for a Thala film, through the theatrical rights.

An official release from IN Entertainment (INE), part of the Hinduja Group, which is presenting & producing Billa 2, has announced that all Distribution Rights of the film, except Kerala and Hindi dubbing Rights, have been sold at a record breaking prices garnering revenues exceeding Rs 40 crores.

All territories have been sold at record prices for any Ajith film till date. Overall revenue from the film is higher by 35% as compared to the previous film with certain territories outside of Tamil Nadu going for as much as 80% increase. Thus, increasing the share of revenue from outside of home state while highlighting the sales and exploitation strategy.

Billa 2 starrer Ajith Kumar, Parvathy Omanakuttan and Bruna Abdullah in the leads will hit the screens in June. The audio of the upcoming Tamil film is expected to hit the stands in May.