In a bid to cash in on the popularity of 'Kolaveri di...' track, the makers of the upcoming movie 3 have decided to release in Hindi too. The Bollywood version will hit the screens along with the Tamil version on February 3.
Sources close to the production house have confirmed that 3 is being dubbed in Hindi. Though, the movie bosses did not plan it when they launched the movie, they changed their mind after 'Kolaveri di...' took the nation by storm. Considering the popularity, they believe that the movie would attract the youths like the popular track.
Tamil movie 3 marks the directorial debut of Aishwarya Dhanush, the daughter of superstar Rajinikanth and the wife of actor-singer Dhanush. The movie also features Shruti Hassan in the female lead role.