The movie has drawn the attention for many reasons. Firstly, the movie marks the directorial debut of Rajinikanth's elder daughter and the wife of actor Dhanush, Aishwarya. The next obviously is that the daughters of iconic stars (Rajini and Kamal Hassan) of Tamil film industry, have collaborated for the first time.
However, the element that helped the movie to branch out into other states, is the success of 'Kolaveri di...' track, which not only took the nation by storm, but also neighbouring Srilanka and Pakistan too. All these factors have generated curiosity around the Tamil film. In fact, this has made the makers of the film to dub in Telugu and Hindi.
Well, will 3 live up to the expectations of the audience? Only time can answer.