Aishwarya
Dhanush's
directorial
debut
3,
which
has
received
mixed
reviews
from
the
audience
and
critics,
rocked
at
the
Box
Office
on
day
one.
The
Tamil
movie
successfully
pulled
the
youths
to
the
theatres
thereby
making
good
collections
on
the
release
day.
Reports
emerging
from
the
industry
suggest
that
3
ran
into
packed
houses
in
Chennai
and
witnessed
90%
above
occupancy
in
other
parts
of
the
state.
An
unconfirmed
source
says
that
the
movie
has
collected
more
than
Rs.
3
crore
on
the
first
day
of
its
release.
However,
the
occupancy
in
theatres
is
expected
to
come
down
drastically,
as
3
has
not
got
good
word-of-mouth.
Dhanush
and
Shruti
Hassan
starrer
film
is
an
intense-romantic
drama,
which
is
primarily
targeted
at
urban
audience.