Reports emerging from the industry suggest that 3 ran into packed houses in Chennai and witnessed 90% above occupancy in other parts of the state. An unconfirmed source says that the movie has collected more than Rs. 3 crore on the first day of its release.
However, the occupancy in theatres is expected to come down drastically, as 3 has not got good word-of-mouth. Dhanush and Shruti Hassan starrer film is an intense-romantic drama, which is primarily targeted at urban audience.