Kamal
Hassan,
who
is
busy
with
his
upcoming
film
Vishwaroobham,
is
all
set
to
endorse
a
product
for
the
first
time
in
his
50
years
of
illustrious
career.
He
has
been
roped
by
Alliance
Media
and
Entertainment
Private
Ltd,
a
talent
sourcing
and
management
firm.
"Kamal
Hassan
is
a
truly
global
Indian
icon
-
a
great
actor,
writer
and
filmmaker,
who
is
immensely
respected
not
only
for
his
strong
contribution
to
cinema,
but
also
for
his
significant
initiatives
to
help
the
underprivileged," Sunil
Doshi,
Founder
and
MD,
Alliance
Media
&
Entertainment
Pvt
Ltd
said
in
a
statement.
Doshi
said
the
actor
has
certain
plans
for
his
work
in
social
service,
but
is
also
unwilling
to
rely
on
external
sources
of
funding
those
plans.
"Therefore,
he
feels
that
endorsements
with
leading
companies
and
brands
that
have
a
strong
commitment
to
society
and
causes
would
be
an
appropriate
and
independent
means
of
fulfilling
his
vision,"
he
said.
The
actor-filmmaker
said
he
had
signed
with
Alliance
Media,
because
he
believes
it
provides
strategic
counsel
to
several
top
celebrities
and
personalities.
"I
look
forward
to
yet
another
first—that
of
brand
endorsement
--
in
my
creative
life,
and
to
keep
being
able
to
do
my
bit
for
society,"
he
said.
"We
shall
soon
announce
which
brand
Kamal
Haasan
will
be
endorsing.
He
is
known
for
his
ideals
and
principles,
and
needless
to
say,
we
shall
advise
him
to
pick
a
brand
that
fits
with
his
values
and
stature,
and
will
have
a
campaign
to
match,"
Doshi
said.
Alliance
Media
&
Entertainment
Pvt
Ltd
has
managed
and
been
associated
with
some
of
the
biggest
celebrities
and
personalities
of
India,
including
Amitabh
Bachchan,
Abhishek
Bachchan,
Aishwarya
Rai
Bachchan
and
Jaya
Bachchan.
Sunil
Doshi,
who
has
been
advising
superstar
Amitabh
Bachchan
for
close
to
two
decades
now,
including
the
'Kaun
Banega
Crorepati'
(KBC)
deal,
has
also
been
associated
with
Shahrukh
Khan,
Saif
Ali
Khan,
Kareena
Kapoor,
Priyanka
Chopra,
Preity
Zinta,
Rani
Mukherji,
Govinda,
Fardeen
Khan
and
Sonali
Bendre,
among
others.