Sony Music is undoubtedly capturing the South market. After bagging the audio rights of this year's biggies like Billa 2, Maattrraan and Neethaane En Ponvasantham, it has now procured the rights of Rajinikanth's magnum opus Kochadaiyaan for a good price.
The news has been confirmed by Sony Music on Twitter. "This piece of news is 100% true - We finally have the rights to Superstar Rajinikanth's Kochadaiyaan. Music is being composed by AR Rahman," tweeted Sony Music south.
"We are extremely excited to be associated with one of the biggest projects that not only appeals to the audiences in the south but to fans all over the world. With such an incredible star cast and India's best music director, the movie positions itself to be a wholesome entertainer," the Hindu quoted Ashok Parwani, Associate Director - Marketing at Sony Music Entertainment, as saying.
It is said that the audio company has acquired the rights for a good price. The deal has been reportedly struck by Sony Music for more than a crore and a half considering its release in three languages. However, Kochadaiyaan is bringing the formidable duo of Rajinikanth and AR Rahman, which has given hits like Sivaji and Endhiran.
Kochadaiyaan starring Rajinikanth and Deepika Padukone is directed by Soundarya Ashwin. The movie is expected to hit the screens on a historical date 12.12.12 (December 12, 2012) that coincides with Rajini's birthday.