Announcing the news, UTV chief Dhananjayan Govindan tweeted, “Get ready to witness a hilarious comedy entertainer in ARYA-SANTHANAM-PREMGI's Settai directed by R Kannan and written by John Mahendran. The shooting of the film is at Binny Mills for 24 days of first schedule ...Arya, Santhanam, Premgi, Nasser sir, Hansika, Anjali are main cast.”
He also clarified on the title that it would change later. “As mentioned Settai is the working title & not final. We will find a better title in between & announce.” The producer concluded by saying that Settai is happening because of Arya and he thanked the actor for his active involvement in the screenplay and dialogues departments.