Sneha
and
Prasanna
have
set
a
new
trend
in
Tamil
film
industry.
The
actors,
who
are
tying
the
knot
this
Friday
(May
11)
at
Vaanagaram,
Chennai,
have
sold
their
wedding
rights
to
Vijay
TV
their
by
opening
new
doors
for
revenue
generation.
The
buzz
says
that
Vijay
TV
has
acquired
the
telecast
rights
for
a
fancy
price.
Talking
about
the
development,
PR
Nikhil
Murugan
says,
“Since
the
rights
has
been
purchased
for
a
fancy
price
the
FCT
rates
are
high.
Prasanna-Sneha
have
opened
a
new
avenue
to
other
celebrities
by
giving
the
marriage
telecast
rights.”
He
adds,
“Marketing
rates
are
very
high
for
this
marriage
event
rather
comparing
with
other
existing
programmes.
That's
the
daze
for
both
the
actors.”
It
will
be
aired
on
May
20.
However,
selling
telecast
rights
is
a
popular
culture
in
the
West
and
Indian
celebrities
have
also
started
following
the
trend.