Sony bags Neethaane En Ponvasantham audio rights for a fancy price
News
oi-Prakash
By Ramchander
The
audio
rights
of
the
much-anticipated
Gautham
Menon's
Neethaane
En
Ponvasantham
has
been
bagged
by
Sony
Music
for
a
fancy
price.
An
official
release
here
said
that
the
audio
rights
for
the
film,
the
music
for
which
has
been
scored
by
Ilaiyaraaja,
has
been
sold
for
Rs
2
crore.
It
is
the
highest-ever
paid
for
a
Gautham
Menon
film.
However,
sources
close
to
the
film
unit
said
that
Sony
Music
had
earlier
paid
Rs
1.5
crore
for
Gautham
Menon's
Hindi
film
Ek
Deewana
Tha,
a
remake
of
Vinnaithaandi
Varuvaayaa.
It
is
said
that
they
had
a
few
rounds
of
negotiations
before
sealing
the
deal
and
the
Ilaiyaraaja
factor
played
the
crucial
role
in
fetching
the
fancy
price
for
the
audio
rights
of
the
upcoming
mutilingual
movie.
Neethaane
En
Ponvasantham
stars
Jeeva
in
the
Tamil
version,
Nani
in
Telugu,
whereas
Aditya
Roy
Kapoor
will
feature
in
the
Hindi
version.
Samantha
is
playing
the
female
lead
in
all
three
instalments.
The
movie
is
expected
to
hit
the
screens
in
September
2012.