Surya's meteoric rise in Tollywood

Surya's market in Tollywood has grown by leaps and bounds over the years. The distribution rights of movies, which used to sell for some lakhs before, are being sold at an unbelievable price today. Thanks to his ever-growing fans in Andhra Pradesh that is making Telugu distributors to rise the price of the rights with his each new film.

The actor made a big break through his blockbuster Ghajini in the Telugu market. It was mainly because of Allu Aravind's established Geetha Arts and the brand name of AR Murugadoss. It is only after this movie, Surya's movie started selling like hot cakes in Andhra Pradesh. It was said that Ghajini was sold for Rs 70 lakh. However, with the hits like Vaaranam Aayiram, Ayan, Singam, Rakta Chaitra (straight movie), and 7aam Arivu, the demand for his films have steadily grown.

As a result, the rights of his latest movie Maattrraan have been sold for a record price. It can be best described as the second highest paid price after Rajinikanth films, say traders. The upcoming movie has fetched astounding Rs 17 crore, which is four crore more than his earlier 7Aam Arivu, through the distribution rights. However, the highest selling Tamil star's movie is in Rajinikanth's name with his Endhiran setting the record by earning Rs 23 crore.

Maattraan is directed by KV Anand and it also features Kajal Aggarwal in the leads.