However, it is Katrina Kaif, who has become the highest downloaded celebrity on mobile phones in the year 2012. She has seen off competition from Kareena Kapoor and Priyanka Chopra to emerge as the most downloaded celebrity on mobile phones in the year 2012. The Ek Tha Tiger star continued to maintain the leading position in the category of images downloaded for the fourth consecutive year, followed by Kareena, Priyanka, Anushka Sharma and Vidya Balan, according to the findings of Airtel Mobitude 2012.
Popular song 'Kolaveri Di', continued to maintain the top position in 2012 as well. Though reasonably popular, the worldwide rage 'Gangnam Style' did not experience similar success among mobile internet users in India and could not beat Kolaveri Di's strong local success. The song 'Teri Meri' from Bodyguard ranked second in this segment, lagging behind by 20 per cent. Dabangg topped charts as the most viewed movie on Airtel Video Talkies, while Singham led on Airtel Audio Talkies. Epic hit Sholay continues to be an all-time favourite with customers, who till date, are tuning into the audio edition of the movie on Airtel Audio Talkies.