The verdict is out. With the Tamil movie making earth-shattering business at the Box Office, Ajith Kumar starrer Arrambam has been declared a superhit. If you go by the first weekend collections, the film, more or less, is all set to break major records at the collection centres in the coming days. The success has made the producer and Thala fans happy.
It has been a very important movie for Ajith Kumar as his last movie Billa 2 was blasted for its content and was given poor ratings by critics and general audience. Released with gigantic expectations, Arrambam could not have expected better ratings from critics as they heaped praises on the Tamil movie.
On the opening day, Arrambam made stunning collections as it raked in Rs 8 crore plus at the Box Office in Tamil Nadu. The following day, it managed to get above 95% occupancy in the state. The weekend collections were no different and the movie went on to make wonderful business witnessing 100% occupancy in Chennai.
The situation is same in international arena as Arrambam has been well-received by audience in the UK and US. So, the success has made industry insiders to take some lessons from it.
What's working for Arrambam at Box office? Find it on the slideshow...
Ajith Star Power
Ask any industry observer they will point out one factor - Ajith Kumar. The star power of Thala is evident with his Arrambam getting thunderous response at the Box Office in the first weekend. It is his charisma that is attracting audience.
No matter who is in the cast, without getting good word-of-mouth (WOM), a movie will not survive long in theatres. Arrambam got positive words from audience. Especially, regular audience, other than Ajith fans, were impressed with the movie. It will help the film to make good business at the Box Office.
Well, we should not forget the contribution of die-hard fans of Ajith Kumar as they actively spread positive words about Arrambam. The success story will be incomplete without mentioning their efforts to set trends on social networking sites.
The timing of a movie release will have a huge impact on its collections. Ajith Kumar's Arrambam is the clear example for it as the festival time played a crucial role in its success at the Box Office. The turn out will be high during holidays.
The factors mentioned earlier might pull the crowd for a certain time, but the fate of the movie will be decided by the strength of the content. If the movie is good, it will have a long run at theatres, else it will cease to exit in no time. Even it is true in Arrambam's case.
The Plus Points Of Arrambam
Ajith's stylish avatars, his acting, storyline and background score are the highlights of Arrambam.
Apart from Ajith Kumar, Nayantara, Arya and Taapsee have played key roles in Arrambam. Mahesh Manjrekar, Kishore and Atul Kulkarni are in the supporting cast.
Arrambam produced by Rajaram has Yuvan Shankar Raja's music. The background is brilliant and three songs are good.
Cinematography by Om Prakash is outstanding and Sreekar Prasad's editing is neat.