It's A Celebration Time For AR Murugadoss' Raja Rani Team

By Ramchander

Published: Wednesday, November 13, 2013, 18:05 [IST]

It's a happy 50 for Fox Star Studios and AR Murugadoss' Raja Rani team featuring Arya and Nayantara! The film will complete 50 days at the Box Office on Friday (November 15th) and has already amassed more than 50 crores at the Tamil Box Office, making it the fourth Tamil biggest grosser of 2013 and one of the biggest romantic comedies of all time.

Raja Rani's dream run at the Box Office also marks a hatrick for Fox Star Studios and AR Murugadoss' partnership that started in 2011 with breakaway hit Engaeyum Eppothum. Endorsed by the audiences and the critics, the film has worked for its refreshing content, Atlee's deft direction and for its ground-breaking marketing campaign before the release, that set it buzzing.

Talking about the film's successful run and the fact that even after 50 days the film is still running into packed theatres, debutant Atlee Kumar says,"This is a dream come true. I couldn't have asked for more. I am eternally grateful to the audiences and the critics for all their love and support, and to the film industry for welcoming my maiden venture with such warmth and love."

Continue reading the story on the slideshow...

AR Murugadoss Speaks

A R Murugadoss, Fox Star Studios' partner, who co-produced Raja Rani, adds, "The way the audiences have responded to Raja Rani has made me very happy. At the end of the day, it doesn't matter how much money a film makes at the Box Office, but how many hearts it touches."

Murugadoss Thanks Partner

He adds, "I am really thankful to everyone involved, especially our partners Fox Star Studios for their innovative marketing and distribution efforts. The fact that it's a huge Box Office success is all due to the efforts of everyone involved, especially Atlee."

Murugadoss Proud Of Atlee

Murugadoss concludes, "I can proudly say we have given the film industry a bright spark in Atlee and I look forward to even greater work in years to come."

Raja Rani's Critical Reception Thrills...

Vijay Singh, CEO, Fox Star Studios, says, "We at Fox Star Studios, are absolutely thrilled - the film's critical and popular acclaim reaffirms our belief in creating mass entertaining cinema that has a great story at its core."

Raja Rani is Gratifying

Vijay Singh claims, "It's been an amazing partnership with AR Murugadoss, which has delivered a hattrick in Tamil Cinema with Engaeyum Eppothum, Vathikuchi and Raja Rani. We are committed to adding value through strong marketing and distribution and the industry's enthusiastic endorsement to the unique marketing campaign of Raja Rani is gratifying."

Atlee Gets The Major Credit

Vijay Singh concludes, "Raja Rani's success is largely due to the very talented young director - Atlee; I believe that he is one of the finest new directorial finds and we are looking forward to working with him on his next film. We are committed to scaling up further in Tamil cinema and have an exciting line up of films in 2014 as well!"