Debutante director Kiruthiga Udhayanidhi, who decided on a soft audio launch for her upcoming Tamil romance Vanakkam Chennai, says her confidence in the film's music made her forego a star-studded event.
She believes that content is more important than promotions and
launches. Vanakkam Chennai, which has music by Anirudh
Ravichander, was released on July 27 via a local FM station and has
already generated a buzz.
"There are two reasons why we decided to have a soft audio
launch. Firstly, we were shooting our last schedule on the day our
audio was scheduled to be released and secondly, we were confident
about our music. We wanted our music to prove itself instead of
inviting people and telling them about it," Kiruthiga told
"I absolutely believe that irrespective of the promotions and
grand launches, it's the content of a film or its music that
matters most," she added.
Vanakkam Chennai, said to be based on the book "Men are
from Mars, Women are from Venus", features Shiva, Priya Anand and
Rahul Ravindran in the lead roles. Kiruthiga, however, doesn't rule
out promotions completely.
"Since my film is a youthful entertainer, we wanted to have an
event with youngsters. Nothing has been finalised yet but we are
planning to have a youthful event with college students," she
The soundtrack features an ensemble of singers such as Hard
Kaur, Vishal Dadlani, Hiphop Tamizha, Arjun Coomaraswamy and