It has been an outstanding first weekend for Bollywood movie Dhoom 3 in Tamil Nadu. The Hindi along with its Tamil versions has garnered never-before response in the state for a Bollywood flick, which has stunned the traders.
The signs on Dhoom 3 going well with the Tamil audience had been anticipated by traders a month ago itself. With distributor planning to release the movie in above 150 screens, the industry was sure that the Hindi movie would make record collections at Tamil Nadu Box Office. However, traders had a clear picture on Dhoom 3 prospects a few days ago due to advance booking. As a result, it has made more than four crores in TN and Kerala Box Office.
Audience showed massive response for advance booking for Dhoom 3 in Chennai. Even though there were a few big Tamil releases lined up for the releases, people booked tickets for Aamir Khan's film. As a result, tickets were almost sold for the first weekend in the city.
A trader questions, "How often we see an Aamir Khan film or a Hindi movie getting such response in Tamil Nadu?" The trader adds, "The success for the film will undoubtedly goes to the think tank of the team for not only releasing it in Hindi but also in Tamil, which helped the film to make a wonderful business in the state." Continue reading the story on the slideshow...
Record Breaking Collection
Dhoom 3 registered a record-breaking collection in Tamil Nadu on the release day. The film collected Rs 1.63 crore (nett) from TN and Kerala markets on the first day.
The film made similar collections on the second day. But on the third day, Dhoom 3 had a rocking collections in various parts of Tamil Nadu. Sources say that the film raked in Rs 4.75 Cr (approx) from TN & Kerala in the first weekend.
Lion's Share From Chennai
We should note that the lion's share of collection for Dhoom 3 has come from Chennai, which witnessed above 90% occupancy in the first weekend in Chennai.
But it is not the same case in other parts of Chennai. The occupancy stands at 50+ outside Chennai. However, the good word-of-mouth is expected to do wonders for the film in Tamil Nadu.
Gradual Rise Expected
Traders predict that the collection will see a gradual rise in the coming days as Dhoom 3 has garnered positive reviews in large. The biggest plus point of the film is that it has the Tamil version, which gives an opportunity for non-Hindi speakers in the state to watch the flick in their mother tongue.
First Weekend In TN
In the first weekend, Dhoom 3 has reportedly made more than Rs 2 crores in the state. This, by any margin, is big for a Hindi film. Shahrukh Khan's Ra.One, Chennai Express and Salman Khan's Ek Tha Tiger were the few movies that had received great reception in the state.
Dhoom Wins The Race
The underlining part of Dhoom 3 success story is that the film has remained strong despite facing huge challenges from local movies like Karthi's Biriyani and Jeeva's Endrendrum Punnagai.
Dhoom 3 Unaffected
A trader claims that Karthi's Biriyani and Jeeva's Endrendrum Punnagai could not hamper the collections of Dhoom 3 because the Tamil movies got mixed reviews from audience. This came as an advantage to the Hindi film.
Dhoom 3 Breaks Records
Meanwhile, Dhoom 3 has broken several records at worldwide Box Office. The film is expected to become the fastest Rs 100 crore grosser at the Box Office.
Dhoom 3 also stars Abhishek Bachchan, Katrina Kaif and Uday Chopra in the lead roles. It is produced by Yash Raj Films and directed by Vijay Krishna Acharya.