It has been an outstanding first weekend for Bollywood movie Dhoom 3 in Tamil Nadu. The Hindi along with its Tamil versions has garnered never-before response in the state for a Bollywood flick, which has stunned the traders.
The signs on Dhoom 3 going well with the Tamil audience
had been anticipated by traders a month ago itself. With
distributor planning to release the movie in above 150 screens, the
industry was sure that the Hindi movie would make record
collections at Tamil Nadu Box Office. However,
traders had a clear picture on Dhoom 3 prospects a few
days ago due to advance booking. As a result, it has made more than
four crores in TN and Kerala Box Office.
Audience showed massive response for advance booking for
Dhoom 3 in Chennai. Even though there were a few big Tamil
releases lined up for the releases, people booked tickets for Aamir
Khan's film. As a result, tickets were almost sold for the first
weekend in the city.
A trader questions, "How often we see an Aamir Khan film or a
Hindi movie getting such response in Tamil Nadu?" The trader adds,
"The success for the film will undoubtedly goes to the think tank
of the team for not only releasing it in Hindi but also in Tamil,
which helped the film to make a wonderful business in the state."
Continue reading the story on the
Record Breaking Collection
Dhoom 3 registered a record-breaking collection in
Tamil Nadu on the release day. The film collected Rs 1.63 crore
(nett) from TN and Kerala markets on the first day.
The film made similar collections on the second day. But on the
third day, Dhoom 3 had a rocking collections in various
parts of Tamil Nadu. Sources say that the film raked inRs
4.75 Cr (approx) from TN & Kerala in the first weekend.
Lion's Share From Chennai
We should note that the lion's share of collection for Dhoom
3 has come from Chennai, which witnessed above 90% occupancy
in the first weekend in Chennai.
But it is not the same case in other parts of Chennai. The
occupancy stands at 50+ outside Chennai. However, the good
word-of-mouth is expected to do wonders for the film in Tamil
Gradual Rise Expected
Traders predict that the collection will see a gradual rise in
the coming days as Dhoom 3 has garnered positive reviews
in large. The biggest plus point of the film is that it has the
Tamil version, which gives an opportunity for non-Hindi speakers in
the state to watch the flick in their mother tongue.
First Weekend In TN
In the first weekend, Dhoom 3 has reportedly made more
than Rs 2 crores in the state. This, by any margin, is big for a
Hindi film. Shahrukh Khan's Ra.One, Chennai
Express and Salman Khan's Ek Tha Tiger were the few
movies that had received great reception in the state.
Dhoom Wins The Race
The underlining part of Dhoom 3 success story is that
the film has remained strong despite facing huge challenges from
local movies like Karthi's Biriyani and Jeeva's
Dhoom 3 Unaffected
A trader claims that Karthi's Biriyani and Jeeva's
Endrendrum Punnagai could not hamper the collections of
Dhoom 3 because the Tamil movies got mixed reviews from
audience. This came as an advantage to the Hindi film.
Dhoom 3 Breaks Records
Meanwhile, Dhoom 3 has broken several records at
worldwide Box Office. The film is expected to become the fastest Rs
100 crore grosser at the Box Office.
Dhoom 3 also stars Abhishek Bachchan, Katrina Kaif and
Uday Chopra in the lead roles. It is produced by Yash Raj Films and
directed by Vijay Krishna Acharya.