Selvaraghavan's
ambitious
Irandam
Ulagam
is
facing
a
threat
of
becoming
a
big
loser
at
the
Tamil
Box
Office.
After
making
it
with
a
lavish
budget,
the
film
has
miserably
failed
to
keep
the
cash
registers
ringing
and
pull
the
audience
to
theatres.
Irandam
Ulagam
garnered
a
good
opening
at
the
Tamil
Box
Office.
The
film
was
released
on
November
22
with
a
huge
expectation.
But
the
film
failed
to
impress
mass
audience.
Except
a
section
of
audience
including
Selvaraghavan
and
Arya's
fans,
the
film
has
let
down
the
viewers
in
large.
The
film
had
approximately
collected
Rs
7+
in
the
opening
weekend
in
the
state.
The
bad
word-of-mouth
played
a
spoilsport
for
Irandam
Ulagam,
as
it
failed
to
keep
the
same
momentum.
By
the
end
of
10
days,
it
has
reportedly
added
four
crores
to
its
total.
Which
Is
The
Best
Tamil
Movie
Of
2013?
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Your
Vote
Traders
say
that
Irandam
Ulagam
has
approximately
collected
Rs
11.13
crores
by
the
end
of
10
days.
The
film
is
reportedly
made
with
the
budget
of
Rs
45
crores
and
it
is
likely
to
suffer
a
huge
losses
for
the
producer.
Ajith
Kumar's
Arrambam,
Pizza
2:
Villa
and
few
other
movies
have
also
affected
the
collections
of
Irandam
Ulagam.
The
movie,
which
stars
Arya
and
Anushka
Shetty
in
the
lead
roles,
impressed
the
audience
with
the
technical
departments
but
the
story
part
disappointed
the
cine-goers.