The young blood entering Tamil films are leaving no stones unturned in using social networking sites to promote their movies. The new-age medium has turned out to be a windfall for them as it is a cost-effective platform to reach the audience. And director RS Prasanna is not lagging behind his counterparts as he is using it to his best to sell his movie Kalyana Samayal Saadham.
The director has admitted that he is using the social networking sites to promote Kalyana Samayal Saadham and said that it is a cheap and effective marketing technique. He also points out that this platform allows them to connect with audience one on one.
RS Prasanna reveals that Kalyana Samayal Saadham team members have replaced their profile pictures on Facebook with their respective marriage photos. The movie revolves around the marriage, and their idea of having their wedding picture as their cover page of their profiles go well with the movie theme.
"Since the theme of our film revolves around marriage, all of us have replaced our profile pictures on Facebook with our wedding pictures. This includes me, my producer Arun and lead actor Prasanna. Lekha, who is still single, has been posting best wedding videos available on the net on her wall," Prasanna told the IANS. Continue reading the story on the slideshow...
KSS Strategy To Stand Out...
The Kalyana Samayal Saadham team planned the strategy, which will stand out from the rest and garner people's attention.
We Wanted Everything To Be Marriage-Related
"Even though it was a planned strategy, we are doing it because we love our film. Instead of counting the days for release, we decided to do something that will stand out and draw the attention of the audience. From profile pictures to personal posts, we wanted everything to be marriage-related," he said.
The Idea Gets Appreciation
The director adds that the idea has been received well and they are getting congratulatory messages from their fans.
Social Media's Reach Not Limited
The director concludes by saying that people assume that social media's reach is limited, but in reality, it is not as people have access for it from every nook and corner.
KSS On Dec 6
Kalyana Samayal Saadham stars Prasanna Venkatesan and Lekha Washington in the lead roles. The movie produced by Arun Vaidyanathan will hit the screens on December 6.