The young blood entering Tamil films are leaving no stones unturned in using social networking sites to promote their movies. The new-age medium has turned out to be a windfall for them as it is a cost-effective platform to reach the audience. And director RS Prasanna is not lagging behind his counterparts as he is using it to his best to sell his movie Kalyana Samayal Saadham.
The director has admitted that he is using the social networking sites to promote Kalyana Samayal Saadham and said that it is a cheap and effective marketing technique. He also points out that this platform allows them to connect with audience one on one.
RS Prasanna reveals that Kalyana Samayal Saadham team members have replaced their profile pictures on Facebook with their respective marriage photos. The movie revolves around the marriage, and their idea of having their wedding picture as their cover page of their profiles go well with the movie theme.
"Since the theme of our film revolves around marriage, all of us have replaced our profile pictures on Facebook with our wedding pictures. This includes me, my producer Arun and lead actor Prasanna. Lekha, who is still single, has been posting best wedding videos available on the net on her wall," Prasanna told the IANS. Continue reading the story on the slideshow...