Raja Rani Records Fourth Biggest Opening Of 2013 At Box Office
News
oi-Prakash
By Ramchander
Fox
Star
Studios
and
AR
Murugadoss'
latest
venture,
Atlee
Kumar's
Raja
Rani
starring
Arya
and
Nayanthara
has
clocked
a
domestic
weekend
of
12.2
Cr,
making
it
the
fourth
biggest
opening
of
the
year
for
a
Tamil
film
and
the
biggest
weekend
ever
for
actor
Arya.
The
film
has
also
set
the
overseas
box
office
on
fire-and
has
amassed
a
whopping
800,000
USD
over
the
first
weekend.
In
fact,
the
film
has
become
India's
third
highest
weekend
grosser
in
Malaysia.
Raja
Rani's
success
also
marks
a
hat
trick
for
Fox
Star
Studios
and
A
R
Murugadoss's
partnership
that
started
in
2011
with
breakaway
hit
Engaeyum
Eppothum.
While
the
film
has
found
tremendous
critical
and
popular
acclaim
for
it's
content,
what
sets
it
apart
from
any
other
previous
Tamil
films
in
recent
times
is
the
sheer
innovation
of
the
marketing
campaign.
Talking
about
Raja
Rani's
success,
debutant
director
Atlee
says,
"I
am
absolutely
thrilled
and
really
thankful
to
the
audiences
and
the
critics
for
such
a
warm
reception
to
the
film.
I
am
also
humbled
by
the
response
to
the
film
from
the
family
audiences
for
whom
I
had
primarily
conceived
this
film;
I
believe
after
a
long
time,
even
during
the
early
morning
shows,
family
audiences
are
thronging
the
theatres."
Continue
reading
the
story
on
the
slideshow...
AR
Murugadoss
Speaks
AR
Murugadoss,
who
partnered
with
Fox
Star
Studios
to
produce
this
venture,
adds,
"My
production
partnership
with
Fox
Star
Studios
has
been
excellent.
The
company
has
a
global
presence
which
has
helped
to
exploit
the
films
very
well."
Only
Good
Movies
He
adds,
"Fox
and
I
had
decided
right
at
the
start
that
we
want
to
produce
good
movies
with
good
messages
and
Atlee's
script
had
all
those
qualities.
I
am
happy
the
audiences
are
loving
it."
Fantastic
Run
Vijay
Singh,
CEO,
Fox
Star
Studios
concludes,
"It's
been
a
fantastic
record-breaking
run
for
Raja
Rani!
Along
with
AR
Murugadoss,
we
had
decided
we
would
back
good
scripts
and
new
talents
in
Tamil
rather
than
rushing
into
multiple
acquisitions
and
releases."
Strategies
He
continues,
"Today,
I
am
happy
to
say
that
our
strategy
has
paid
off
handsomely.
In
marketing,
we
were
keen
to
bring
our
leanings
from
Hollywood
&
Bollywood
and
apply
them
in
the
Tamil
market."
Innovative
Ideas
"Kudos
to
the
Fox
marketing
team
and
Atlee
for
coming
up
with
innovative
ideas
like
the
marriage
invitation
invite
and
the
first-time
ever
roadblock
of
the
trailer
which
created
a
buzz
for
the
film
beyond
its
starcast,"
Vijay
Singh
claims.
Vijay
Singh
Says
Vijay
Singh
says,
"But
all
the
marketing
efforts
are
no
use
without
good
content.
And
director
Atlee
has
crafted
a
film
which
is
hard
to
believe
is
a
debut
film.
We
look
forward
to
working
with
him
on
his
next
film
too!"
Dream
Run
He
concludes,
"We
have
had
a
dream
run
so
far
in
Tamil
cinema
ever
since
we
made
our
debut
in
2011
and
as
we
move
ahead,
we
are
looking
at
an
exciting
slate
of
breakthrough
cinema
with
CV
Kumar
in
2014!"
Raja
Rani
Raja
Rani
stars
Arya,
Nayantara,
Jai
and
Nazriya
Nazim
in
the
lead
roles.
It
has
GV
Prakash
Kumar's
music
and
George
C
Willaims'
cinematography.