Raja Rani has been creating waves of romance, music and comedy; not lagging behind is the man-woman relationship. The few, who have seen the movie, predict the movie to be the next big film and if it continues the same then it will be a massive film, trade pundits say.
This will be the biggest release for Arya, as the film is all set to conquer the screen space world over. The Raja Rani team, which had adopted horizontal roadblock strategy on the trailer release day all across the 14 channels, is going up a step further as the film is doing a vertical roadblock on Radio Mirchi for 6 hours, during which only Raja Rani spots will be aired.
Thus, Raja Rani is going to get the distinguished title of the only film in the history of cinema to have used both the vertical as well as horizontal ad roadblocks.
The TV roadblock which was done across 14 channels, ensured that the trailer reached out to more than 30 lakh people across Tamil Nadu at one go.
The movie is the widest release ever for both Arya and Jai not only in Tamil Nadu, but also in other markets including Kerala, Karnataka, Mumbai, Malaysia, and rest of the overseas markets.