Soodhu Kavvum has failed to keep the cash registers ringing in the International Box Office.
Soodhu Kavvum collected Rs 15.68 lakh in US, according to a tweet posted by trade analyst, Taran Adarsh on his Twitter page. Pointing out that big stars are a big draw in the foreign land, another trade analyst, Trinath said, "It's extremely tough for a film with unfamiliar actors to stir the Box-Office abroad."
"Star actors have bigger market overseas and manage to generate revenue too, Trinath believes. According to an international distributor, global release is becoming a fad. "Initially, few films used to release internationally, but nowadays every other film is eyeing an international release. While it's good that films want to cater to global audience, it is very important to have good content," the distributor told IANS.
Soodhu Kavvum is directed by debutant Nalan Kumarasamy and it features upcoming star Vijay Sethupathy, who has half a dozen films to his credit.
Meanwhile, Soodhu Kavvum has taken a decent opening in the country. The low-budget film, about four misfit kidnappers, that came out on May 1, has reportedly raked in Rs 5.2 crore in two weeks in Tamil Nadu. It is going steady with 70-80 percent occupancy in cinemas in the state.