South Film Analysis: Comedy Genre Strikes Gold AT Box Office - 1

By Ians English
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Over 600 films were released in the last 12 months across the Tamil, Telugu, Kannada and Malayalam movie worlds, marking it one of the busiest years. In this vast scape, comedy proved to be economically successful at the box office, with the exception of a few commercial outings in other genres.

The Tamil film industry saw nearly 200 releases this year, producing the maximum number of hit comedies including Kanna Laddu Thinna Aasiya, Kedi Billa Killadi Ranga, Ethir Neechal, Idharkuthane Aasaipattai Balakumara, Varuthapadatha Valibar Sangam and Theeya Velai Seiyyanum Kumaru.

"The most profitable films have been those made on a budget of Rs.5 crore to Rs.8 crore. For instance, Kannu Laddu... which was made on a budget of Rs.3 crore earned about Rs.12 crore, while Varuthapadatha... earned a profit of Rs.23 crore on an investment of Rs.7 crore," trade analyst Trinath told IANS.

"If you were to calculate on return on investment, Varuthapadatha... is undoubtedly the biggest Tamil hit of the year," he added.

Big-budget, star-studded films such as Arrambam, Vishwaroopam and Singam 2 also managed to rake in the moolah.

"While Kamal Haasan's magnum opus Vishwaroopam may have minted over Rs.100 crore at the ticket window, it wasn't a big success. Surya-starrer Singam 2 surprisingly managed to mint over Rs.50 crore in the first few weeks of its run," Trinath said.

"Fox Star Studios-produced and debutant Atlee Kumar-directed romantic-drama Raja Rani was another surprising Tamil hit of the year. It managed to collect over Rs.50 crore during its lifetime at the box office," said Trinath.

Some big-budget duds in Tamil included Thalaivaa, Maryan and Alex Pandian.

The Telugu film industry, which produced around 100 films, fared better at the box office with its big-budget outings. Films featuring superstars such as Seethamma Vakitlo Sirimalle Chettu, Naayak and Mirchi emerged victorious.

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