Three back-to-back hits, and Illayathalapathy Vijay seems to be unstoppable. The actor, who had tough times between 2008-10, returned to his great form with Velayudham before his Kaavalan giving him a much-needed break. The success was followed by Nanban and Thuppakki, the two biggest commercial hits of 2012. And now it is no surprise that people are queueing up to be part of his success to make some money.
It is clearly visible with his latest movie Thalaivaa creating a lot of demand over distribution, satellite and audio rights. As a result, the makers of the film are forced to start the business. Well, the moneybags behind the film have now moved on to commercial part by selling the distribution rights of Kerala region. Shibu of Thameens Films has acquired the first Indian theatrical rights of the forthcoming Tamil film.
Reports say that Shibu has sealed the deal for a good price. Neither the makers of the film, nor the distributor quoted or demanded huge price as both the parties wanted to make profit. He had earlier bought the rights of Vijay's Thuppakki for a good price. Continue reading the story on the slideshow....
Shibu's association with Vijay's earlier film played a key role in bagging the rights of Thalaivaa. It has to be noted that the Illayathalapathy has a huge fan following in Kerala.
Demands For Other Regions
There is also a huge demand for other regions' distribution rights. Talks are reportedly on for Karnataka region, and K Manju, who had earlier distributed a few Vijay films, is the prime contender. However, the film is yet to create a buzz in Andhra Pradesh.
The race to buy the audio rights of Thuppakki has already begun. Many top players are in the competition for the music rights, but deal is yet to happen. The film has GV Prakash's music and the audio is likely to release for Vijay's birthday.
Thalaivaa is an action-thriller directed by AL Vijay. The film also features Amala Paul, Santhanam, Sathyaraj, Manobala, Ragini Nandwani and Rajeev Pillai in other cast.
Thalaivaa is jointly produced by Chandra Prakash Jain, CP Sunil and CP Dinesh. The film is made under the banner of Sri Mishri Productions. It will hit the screens in July.