National award winning filmmaker Pandiraj, known for Tamil films such as Pasanga and Marina, believes word-of-mouth is a saviour for small films and it helped his recent release Moodar Koodam too. The movie is produced by him opened in cinemas on Friday, September 13, 2013.
"Small films have a budget constraint and they can't spend
lavishly on promotions. It is only through word-of-mouth most
low-budget films draw audiences to theatres. There are only two
reasons that ensure the success of a low-budget film - content and
WOM (word-of-mouth) - and rest everything doesn't matter," Pandiraj
Word-of-mouth is important for small films because they get
limited theatrical release. It's eventually in the hands of the
audience to support these films, he added.
He is happy with the response Moodar Koodam has
received. "Naveen (director) worked as my assistant and
simultaneously started working on this script. It took him three
years to complete it with all the financial liabilities. I'm glad
that the film has received good response so far. I hope it
continues a good run at the ticket window," he added.
Directed by debutant Naveen, Moodar Koodam is the story
of four wastrels, who join hands in a robbery, with proceeds from
it they swear to live an honest life.