Dhayanidhi Alagiri, who is known for producing some successful movies like Mankatha and Udhayam, is eyeing different markets to generate revenues. The latest step in that direction is the producer himself is launching the audio of his forthcoming Vadacurry in his newly formed audio label.
He has floated his own music label Meeka Audio. He says that even though there were good offers for the audio rights, he chose to release Vadacurry music on his own label as he sees a lot of potential in any form of digital rights.
"I'm releasing the Vadacurry album under my own music label Meeka Audio even though we had offers from the existing labels. I personally foresee a lot of potential in any form of digital rights, thus the effort in exploring them," Dhayanidhi posted on his Twitter page.
He says he would like to explore all forms of digital rights in the future. "I will be making an honest and sincere effort in exploring the audio rights, Internet rights and any form of digital rights from hereafter," he added.
However, his latest film Vadacurry stars Jai and Swathi in the lead roles. The prime attraction of the film is that Sunny Leone has done an item number in the flick.