The first quarter in the year 2014 appears to have passed in a blink of an eye. Tamil audience were flooded with movies almost every weekend and this made them choosy. Alas, the increase in the releases have neither helped the industry nor audience, as success rate is very low. Except, Vijay's Jilla, Ajith Kumar's Veeram along with low-budget films like Goli Soda and Thegidi, none performed well at the Box Office! Here is a critical analysis of the opening quarter (Jan 1-Mar 31).
January First Week
In the opening week (On January 3), six movies (Agadam, Athimalai Muthupandi, En Kadhal Pudhidhu, Kathiyai Theetathe Buthiyai Theetu, Mun Andhi Saaral and Namma Gramam) had hit the screens. As there were no good movies in theatres, these small-budget films were in race to cash in on the occasion to their best. Sadly, none remained in theatres the following week due to Pongal biggies.
Tamil audience had set their eyes on Vijay-Ajith clash. Like previous week, the second week of January saw four releases but Jilla and Veeram stole all the limelight as expected. The films got fantastic opening and made good business during the festive occasions. Looking at the responses, many producers of small films decided to postpone their films.
Goli Soda, A Sleeper Hit
While small movies continued to release every weekend, only Goli Soda could make some difference. Indeed, the film directed by Vijay Milton went on to become a sleeperhit. As a matter of fact, the film made with only Rs 2 crores earned more than Rs 14 crores at the Box Office. The underlining part of the story is that all sectors of film business like producer, distributor and exhibitors earned profits. Continue reading the story on the slideshow...
3 Out Of 18
Of 18 films in January, only three films kept the cash registers ringing. While Jilla and Veeram banked on the star values, Goli Soda, without a star cast, became a successful movie.
While the craze around Jilla and Veeram started diminishing, Aaha Kalyanam and Bramman hit the screens with huge expectations. The Nani and Vaani Kapoor starrer film got mixed reviews, but failed badly at the Box Office. Whereas, Bramman garnered negative feedback in large and could not keep the cash registers ringing.
In the last week of February, Thegidi gave a relief to the industry as it got overwhelming response from audience. Indeed, the Ashok Selvan and Janani Iyer film made good business considering the low investment. Like Goli Soda, this film too became a profitable venture in all sectors. But Vallinam, in spite of getting positive reviews, failed to become a crowd-puller. Eighteen films saw the light of day this month.
March remained a dull month due to examinations. But this did not have any impact on small-budget films as there were a few releases every weekend. The first big release was Nimirndhu Nil and it was opened up to mixed reviews.
Nimirndhu Nil, Cuckoo, Inam
People had pinned high hopes on Jayam Ravi and Samuthikirani's Nimirndhu Nil. But the film turned out to be a dud. The other movie to garner public attention was Cuckoo, which got thumbs up from critics. Santosh Sivan's last week film Inam too garnered positive response. But Cuckoo and Inam's collections are not upto the mark.
The Silver Linings
In the first quarter, 54 movies were released and only four movies turned out to become commercial hits. Vijay's Jilla, Ajith Kumar's Veeram, Goli Soda and Thegidi are the films, which have made some money in the opening quarter.
There are some traders, who believe that Jilla and Veeram collections are not upto the mark. Considering the star value, the films could have made earth-shattering business with huge profits. Well, the success of Goli Soda and Thegidi has given a new hope to aspiring filmmakers and small-budget films as Tamil audience encourage good content. And the big production house has also learnt the hard lesson that reducing budget is the need of the hour.