The first quarter in the year 2014 appears to have passed in a blink of an eye. Tamil audience were flooded with movies almost every weekend and this made them choosy. Alas, the increase in the releases have neither helped the industry nor audience, as success rate is very low. Except, Vijay's Jilla, Ajith Kumar's Veeram along with low-budget films like Goli Soda and Thegidi, none performed well at the Box Office! Here is a critical analysis of the opening quarter (Jan 1-Mar 31).
January First Week
In the opening week (On January 3), six movies (Agadam, Athimalai Muthupandi, En Kadhal Pudhidhu, Kathiyai Theetathe Buthiyai Theetu, Mun Andhi Saaral and Namma Gramam) had hit the screens. As there were no good movies in theatres, these small-budget films were in race to cash in on the occasion to their best. Sadly, none remained in theatres the following week due to Pongal biggies.
Tamil audience had set their eyes on Vijay-Ajith clash. Like previous week, the second week of January saw four releases but Jilla and Veeram stole all the limelight as expected. The films got fantastic opening and made good business during the festive occasions. Looking at the responses, many producers of small films decided to postpone their films.
Goli Soda, A Sleeper Hit
While small movies continued to release every weekend, only Goli Soda could make some difference. Indeed, the film directed by Vijay Milton went on to become a sleeperhit. As a matter of fact, the film made with only Rs 2 crores earned more than Rs 14 crores at the Box Office. The underlining part of the story is that all sectors of film business like producer, distributor and exhibitors earned profits. Continue reading the story on the slideshow...