Vijay's Jilla has continued to dominate the Box Office by making good business. Having got mixed reviews, the Tamil flick managed to overcome the decent word-of-mouth and rise at collection from strength to strength. As a result, the film is having a giant leap towards making profits for producer RB Choudhary, exhibitors and distributors.
Jilla hit the screens worldwide on January 10 with never-before hype. This time, it was a special movie for Vijay fans as clashed with Ajith Kumar's Veeram. The pre-talk had ensured to get good opening at Box Office and it made amazing business at collection centres in the first weekend. Not only in Tamil Nadu, the film, which stars Mohanlal and Kajal Aggarwal in leads, had fantastic response from different states and foreign countries too.
In the first weekend, Jilla earned more than Rs 20 crores in Tamil Nadu. In Kerala, the film raked in close to Rs 4 crores, and in Karnataka the film made close to a crore. From international circuits, the film made more than Rs 5 crores. Satellite and music rights also garnered Rs 17 crores even before the release.
Various factors have worked for Jilla at Box Office. Now, we are listing out those major points that are playing key roles in the success of the film. Find it on the slideshow...
Vijay Star Power
Jilla could not have made such a business without Vijay. His star power alone makes audience flock to theatres. He stands tall as the biggest crowd-pulling factor for the flick.
Jilla has got a never-before response in Kerala for a Tamil movie. This is because of Mohanlal factor. The average opening weekend business for a Tamil film was about Rs 1 crore earlier. But this time, the film made close to Rs 4 crores because of the Malayalam superstar, who also distributed the film.
The content of the film has won the hearts of family audience. The big names in the film with a good storyline is making audience to give thumbs up to the film.
Jilla was criticised for its length and dragging screenplay on the release day. Understanding the pulse of the audience, the movie bosses decided to re-edit the film and deleted unwanted portions. This seems to have given a good look to the product.
Mass elements in Jilla have impressed Vijay fans. The action sequences, punch dialogues and some songs in the film are the highlights of the film.
The success part is incomplete without praising Vijay fans, who actively tried to spread good words about the film. Even now, they are setting trends on social media sites to ensure that the film is in the news for one or the other reason.