A Vijay movie promotional materials get never short of brilliant response. Unsurprisingly, it has happened again. Yes, the motion digital poster, which is first of its kind for an Illayathalapathy movie, of Kaththi has got thunderous response from audience. Indeed, it has taken the actor's fans by storm.
The teaser was released on June 22 as a birthday treat for the
Vijay fans. This went viral a few minutes after uploading the
clipping on the internet. It clearly showed how desperate were the
Velayudham star's fans to watch the digital poster of the
forthcoming Tamil movie.
The other side of the story is that the makers are accused of
stealing idea from an international ad. The New York Times
commercial has become inspiration for the Kaththi digital poster,
say critics who have discovered the connection.
Nonetheless, those words doesn't have any impact on the teaser
and it has become a big hit. So far, the hits for the video has
crossed 4.25 lakhs on Youtube.
Kaththi marks the return of the successful jodi -Vijay and AR Murugadoss, who had earlier collaborated for blockbuster Thuppakki. The latest movie has Anirudh Ravichander's music and George C Williams' music. Vijay and Samantha starrer movie features Neil Nitin Mukesh and Tota Roy Chowdhury in the role of baddies.