Cine halls in Tamil Nadu is getting decked up for the releases of Vijay's Jilla and Ajith Kumar's Veeram. Posters of the movies are being pasted in every nook and corner of the state to reach the maximum. The Pongal festive mood in the state and among Tamil cine-goers all across the world will begin early this year with these flicks hitting the screens this Friday (January 10).
What would be the ideal time to watch a movie? For other industries reasons may vary, but for Tamil film industry, Pongal festive time has been the perfect time for the releases. So, filmmakers here do their best to release their films for Sankranthi. It is because turn out in theatres will be very high and producers try to cash in on this occasion.
It is a wonderful time for Tamil audience as there are two big movies that are releasing simultaneously for Pongal. But for the fans of Vijay and Ajith Kumar, it is more than a festive season.
They want their favourite stars' film to be break records and win the Pongal race. More importantly, the fans want their hero to beat each other's records. This has also lead to wars among the fans on social networking sites.