Jilla has emerged as the biggest winner at the Box Office in the first month of 2014. The Vijay's star power has worked big time again for his movie. Despite facing a huge competition and garnering mixed reviews, the flick has made highest collection at collection centres.
The Tamil film was opened up to huge expectations for Pongal.
Like Vijay's earlier movies, Jilla was not publicised
much. Nonetheless, the film managed to pull heavy crowds in the
theatres. The movie directly clashed with Ajith Kumar's
on January 10 and emerged as the biggest winner of the month, which
had more than 15 Tamil releases.
Whether the makers of the film promoted the film aggressively or
not, Jilla was considered red hot in trade circles. It was
evident when the film did stupendous business through various
distribution rights and other rights.
The distribution rights alone fetched Rs 34 crores for the
Jilla producer. There was huge demand for the theatrical
rights of the film for Chennai and NSC (North Arcot, South Arcot -
Chengalpet), which were sold for record prices. As it was a Pongal
release, distributors thought it was worth the investment. Hence,
the film made record turn overs among various sectors of the
business. Continue reading the story on the
When it comes to overseas, the rights of regions like Malaysia,
UK and a few other countries fetched handsome money for the
producer. It is believed that the movie bosses made around Rs 12
crores by selling theatrical rights of different countries.
The rights of Kerala raked in a highest price as it was sold to
Mohanlal himself for about Rs 4 crores. There are some reports that
said that the theatrical rights of this region was given to the
Malayalam superstar as a remuneration.
Other Region Rights
The rights of Karnataka was sold for Rs 2 crores and the
producer earned close to Rs 1 crore by selling other region
On the other end, satellite rights acquired by Sun TV fetched Rs
16 crores and the audio rights fetched Rs 1 crore. The film had
made close to Rs 70 crores even before the release.
TN Box Office
Upon release, Jilla made close to Rs 30 crores in the
first week in the country. So far, the film has made more than Rs
50 crores in India.
International Box Office
The film has made more than Rs 2.50 crores in the UK and Rs 1.80
crore in Malaysia.
Kerala Box Office
Mohanlal's presence in Jilla worked big time for the
movie as it made more than Rs 5.2 crores in a week.
Total Box Office Collection
The total Box Office collection of the film has easily crossed
Rs 60 crores worldwide, thereby becoming the highest grosser in the
month of January. The nearest competitor is Ajith Kumar's