Vijay Sethupathi-starrer Tamil drama
Pannaiyarum Padminiyum is
releasing today (February 7) and its makers, who have been actively
promoting the film, pushed the envelope on Wednesday when Vijay
pedaled through the city in a tricycle.
Vijay, who plays the driver of a Premier Padmini car in the
film, pedaled through the city with the film's banner on the back
of the tricycle.
"We followed the 1980s style of film promotions. Back then,
people used to go around the city promoting in a tricycle. They
would make announcements about the film using a bullhorn. We had
that set up in the tricycle which was driven by Vijay Sethupathi," director Arun Kumar told IANS.
Also starring Jayaprakash, Iyshwarya Rajesh, Sneha, Neelima Rani
and Thulasi, the film is about the story of a landlord and his
vintage Padmini car.
Earlier, the makers promoted the film by indulging in a car
rally featuring 50 Padmini cars. They also made a personalised
video featuring the owners of Padmini cars in Tamil Nadu. In which,
the owners shared their love for the car and why it is a priceless
"It's very important to promote akin to the story of the film.
Promotions should make people connect with the film on an emotional
level. I think we have achieved that so far with our promotions,"