Vijay
Sethupathi-starrer
Tamil
drama
Pannaiyarum
Padminiyum
is
releasing
today
(February
7)
and
its
makers,
who
have
been
actively
promoting
the
film,
pushed
the
envelope
on
Wednesday
when
Vijay
pedaled
through
the
city
in
a
tricycle.
Vijay,
who
plays
the
driver
of
a
Premier
Padmini
car
in
the
film,
pedaled
through
the
city
with
the
film's
banner
on
the
back
of
the
tricycle.
"We
followed
the
1980s
style
of
film
promotions.
Back
then,
people
used
to
go
around
the
city
promoting
in
a
tricycle.
They
would
make
announcements
about
the
film
using
a
bullhorn.
We
had
that
set
up
in
the
tricycle
which
was
driven
by
Vijay
Sethupathi," director
Arun
Kumar
told
IANS.
Also
starring
Jayaprakash,
Iyshwarya
Rajesh,
Sneha,
Neelima
Rani
and
Thulasi,
the
film
is
about
the
story
of
a
landlord
and
his
vintage
Padmini
car.
Earlier,
the
makers
promoted
the
film
by
indulging
in
a
car
rally
featuring
50
Padmini
cars.
They
also
made
a
personalised
video
featuring
the
owners
of
Padmini
cars
in
Tamil
Nadu.
In
which,
the
owners
shared
their
love
for
the
car
and
why
it
is
a
priceless
possession.
"It's
very
important
to
promote
akin
to
the
story
of
the
film.
Promotions
should
make
people
connect
with
the
film
on
an
emotional
level.
I
think
we
have
achieved
that
so
far
with
our
promotions," he
added.