Director Cheran has taken not just Tamil cinema but Indian cinema to the next level. Yes, by introducing C2H also known as cinema to home against all odds, the Autograph actor has truly become a trend setter. All that remains to be seen now is how successful the new initiative can get.
Interestingly, maverick actor-filmmaker Kamal Haasan first came up with a similar idea prior to the release of Vishwaroopam. Unfortunately all his efforts to release his magnum opus Vishwaroopam on a DTH(direct to home) platform were foiled and it never happened.
It is good to see Cheran coming up with a similar idea which could potentially end piracy which is considered as a threat to Indian films and filmmakers. Cheran's JK Enum Nanbanin Vaazhkai which is releasing today will be the first movie to be released on a C2H platform.
The new concept will make sure people can view a brand new cinema at the luxury of their homes through platforms like original DVDs, IPTV(internet protocol TV), Satellite and smart phones. The online platform can be extended to countries like USA, Canada, Australia, Singapore and the whole of Europe.
Important states in India like Delhi, Maharashtra, West Bengal, Karnataka, Andhra Pradesh and Kerala can access their favourite movies through set top boxes. Hope this exciting new concept becomes a success and puts an end to piracy once for all.
Stay tuned to know more about the new technology as it unfolds and much more.
Also Read: Kamal Haasan's Inspiration From Hollywood!