Director Cheran has taken not just Tamil cinema but Indian cinema to the next level. Yes, by introducing C2H also known as cinema to home against all odds, the Autograph actor has truly become a trend setter. All that remains to be seen now is how successful the new initiative can get.
Interestingly, maverick actor-filmmaker Kamal Haasan
first came up with a similar idea prior to the release of
Vishwaroopam. Unfortunately all his
efforts to release his magnum opus Vishwaroopam on a
DTH(direct to home) platform were foiled and it never
It is good to see Cheran coming up with a similar idea which
could potentially end piracy which is considered as a threat to
Indian films and filmmakers. Cheran's JK Enum Nanbanin
Vaazhkai which is releasing today will be the first
movie to be released on a C2H platform.
The new concept will make sure people can view a brand new
cinema at the luxury of their homes through platforms like original
DVDs, IPTV(internet protocol TV), Satellite and smart phones. The
online platform can be extended to countries like USA, Canada,
Australia, Singapore and the whole of Europe.
Important states in India like Delhi, Maharashtra, West Bengal,
Karnataka, Andhra Pradesh and Kerala can access their favourite
movies through set top boxes. Hope this exciting new concept
becomes a success and puts an end to piracy once for all.
Stay tuned to know more about the new technology as it unfolds
and much more.
Also Read: Kamal Haasan's Inspiration From Hollywood!