Tamil star Dhanush's song "Kolaveri di" became a sleeper
blockbuster in 2011 and it continues to have its victorious run in
the virtual world. The song has surpassed 100 million views on
Youtube since its release.
"Kolaveri Di", which was released by Sony Music on November 16,
2011, crossed the benchmark on Wednesday, read a statement.
Sung and written by Dhanush, "Kolaveri di" captured people's
imaginations with its music and colloquial lyrics and immediately
became a song of the people.
Composed by 18-year-old Anirudh Ravichander, the song with
amusing lyrics is sung in an unconventional manner by Dhanush
himself and was a part of his film 3, which was directed
by his wife Aishwarya. The film also stars Shruthi Haasan.
The video had a raw feel to it, similar to an unplugged
recording, making it extremely relatable for the viewers.
"Kolaveri" a highly popular slang among Tamil youth, normally
used to silence a cranky person in a group. It is among several
Tamil words which youngsters use between themselves without
implying actual meaning.