Fearing that distributors might not be able to afford movies involving star actors like Ilayathalapathy Vijay and Thala Ajith in the near future, a distributor from Tiruppur has asked his fellow distributors and theatre owners not to share the box office details.
With movies housing Ajith and Vijay touching the 100 Crore mark at the box office at regular intervals, the price tag on all their future flicks is expected to touch an all-time high in Tamil cinema.
While producers will be quite happy with the current status of Kollywood, it's the distributors and theatre owners who are at risk at the end of the day.
Hence a distributor's sprightly speech in Tiruppur has gone viral on social media networks. He has also indicated that actors who were earlier happy with just 1 Crore rupees are now demanding around 25 Crores as their salary.
Specifying that the box office successes have given way to such situations, he has urged all theatre owners to keep all the box office data to themselves.