Very much like the song 'Kolaver Di' which became the most searched YouTube video in India and an internet phenomenon across Asia, Dhanush's 'Danga Maari' from his upcoming movie Anegan has been trending in India and overseas for quite some time now.
With more than 2.6 million views in YouTube, 'Danga Maari' has become the new Kolaveri Di to some extent. Recently Dhanush shared a video of the song in his social networking site and the video has already garnered more than 31,000 likes within a span of 15 hours.
The video featuring Dhanush from the original song and his fans across the globe dancing to the tunes of 'Danga Maari' has become crowd's favourite. It can be safely said that 'Danga Maari' alone might attract people to big screens to watch Anegan come 13th February.
On the flip side, this song might also bring bad luck to Anegan. Remember what happened to the film 3 post the humongous success of 'Kolaveri Di'? Well, if history is to repeat itself, then 'Danga Maari' could well come back to haunt Anegan which could leave Dhanush with a distinct sense of déjà vu.
Having said that, releasing the video of a particular song has become a vogue in today's cinema and filmmakers are also tasting success with their new way of promoting a film. Anegan is all set to swoop into cinema halls this Friday and has managed to create decent expectations among fans.
Advance booking for the film has already started and is witnessing good response too. Will Anegan turn out to be Dhanush's biggest opening ever? Stay tuned to know.