Aari's noble initiative is all set to help thousands of aspiring film-makers and technicians. Since the Nedunchaalai actor had to struggle in order to step into the industry, he has started a company called 'Aarimugam', which will make sure others don't face a similar fate.
Aari was not born into a family of stars associated with films and hence faced many hurdles, before making his acting debut. His initiative, he says, will provide a platform for aspiring film-makers and technicians, those who do not have backgrounds.
"This will be a platform to help creative people, particularly youngsters, a chance to become part of the film industry. Those assistant directors who are registered with the Director's Union can enrol in this initiative. We are planning to conduct workshops etc., to equip them to become better technicians.
Kamal Haasan sir is my biggest inspiration to do something different like this. I registered the start-up today and will be planning other things shortly," Aari told Deccan Chronicle.
One of Aari's biggest dreams is to be able to send movies of amatuer directors and short film-makers to International Film Festivals. But his initiative, he says, is only a small effort.
"What I've done is a small effort that will help Kollywood take notice of new talent. I know thousands of competent youngsters who are trying desperately to become directors, cinematographers and technicians. Without a 'godfather' or relative, it is difficult to become a part of the film industry," he has said.
'Aarimugam' will also help youngsters approach the right people to get their work see the light.
"People don't know where to start and how to approach big banners or successful directors. All kinds of commercial considerations also come into play when you make a movie. You have to talk to the distributors and even finance a film at times," the 30-year-old told the leading daily.