"The reaction to the film is ecstatic. The atmosphere inside the cinema hall is electrifying," grinned Nambi Rajan, the owner of Aurora Theatre, which created history by hosting six full-house shows of Kabali, starting 6 AM today.
Due to fans' pressure, the theatre had applied for permission to screen the film at 3 AM, but it was turned down by the authorities.
"Patrons have been coming dressed in all their finery, a majority sporting Rajini tee-shirts. One even came in the actor's trademark three-piece suit. A Rajini Fans Club had organised complimentary food packets for the patrons during the 9 AM show today," Nambi Rajan told IANS.
The day started early -- at 4 AM for many -- with a customary visit to the nearby Sri Shankara Mathham and offering of pooja.
Thereafter, the festivities started for the inaugural show with a huge procession, beating of drums, singing and dancing by fans up to the theatre for the much-coveted first day, 'first show' by any filmgoer.
At the theatre entrance, two 60-feet-tall (almost as high as a seven-storeyed building) gigantic cut-outs of Rajinikanth looked benignly at the fans, who bowed, prostrated and prayed before them (the cut-outs). Some even broke coconuts, poured coconut milk and water.